Demystifying AI camera tech.
Teknique are a company at the bleeding edge of tech. They integrate AI enabled camera tech into commercial and consumer products.
ShiftCX was able to help the Teknique team communicate their value effectively to B2B customers, delivering an external and internal experience that lead to rapid growth.
Client:
Teknique
Brand development
User experience design
User interface design
Creative direction
Customer journey mapping
Messaging
Project management
Content creation
Interior design
Culture strategy & execution
Technical solutions are just ideas until they provide value in people’s lives. A focus on the end value of the tech solutions provided gave Teknique’s clients a vision of their products being realised. Steering away from technical talk broke barriers an increased Teknique’s enquiry rate greatly.
As part of culture strategy, we created an environment that inspired and reflected the teams purpose. Each meeting room was themed with some of our countries greatest minds. The key vision of the interior design was to create a space for work that didn’t feel like an office, but sparked the buzz of a high growth team who were focused on breaking new ground.
We developed the Teknique brand with a strong colour system, iconography set and clever ways to show the value of Teknique’s work without the need for complex technical explanation.
Results.
Teknique was recently acquired by global giant Resideo and continue to operate as their tech incubator after exponential growth year on year. Our help with understanding and communicating their value in the market has been a huge contributor to their success. A strong culture focus we helped develop ensured their team have worked cohesively toward shared goals, at pace.