Friendly Club Management.
Friendly Manager is an online solution for all things club management. As they expanded from startup to national coverage, they needed a strategy, clear value proposition and identity that could carry their exciting offering into the future. Workshops with their team uncovered that they were personally embedded in club culture, so empathy for their audience was genuine.
Client:
Friendly Manager
Brand development
Messaging
Marketing strategy
User experience design
Web design
Creative direction
Project management
Advisory
Results.
We helped the Friendly Manager team to get clear on who they are, what makes them difference, their unique value proposition and how that is represented in the market. We created a brand framework that they loved and could scale with their growth. We then supported them with advice and support to implement the new brand across their marketing and product.